Circulation
and Distribution Stats
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Reader Base
Utah Homes & Garden is for men and women, who by reason of their discriminating or practical tastes, want a dependable source of interesting home sources and design ideas locally. This is a magazine not only read by home and garden design enthusiasts, but for decision makers in their respective industries who are looking for impact in their living and working environments. Utah Homes & Garden specifically reaches well-educated and affluent readers who carry with them ready associations : interest in travel and leisure, recreation, health, self-improvement, social status and technology.
Reader /Subscriber Profile
A
socioeconomic profile of our subscribers reveal the following characteristics:
| Average household income | $145,000 |
| Average net worth | $940,000 |
| Own their own home | 69% |
| Own second residence | 18% |
| Average Home Value | $389,000 |
| Professional/Management | 52% |
| College graduate/Post college | 54% |
| Specify brand preference |
Distribution
Utah Homes
& Garden is distributed throughout the state of Utah through subscriptions
(direct mail/target zip codes), newsstands (including Barnes & Noble,
Borders, Dan’s, Smith’s, Harmon’s), through home-garden-design
retailers, homebuilders, architects, ASID and non-ASID members.
In addition, Utah Homes & Garden will be selectively distributed in the Top 20 ADI* cities in the country. With a solid foundation in Utah, additional surrounding distribution points will be targeted to desirable points in Las Vegas, Jackson Hole, Sun Valley and Aspen.
*Areas of Dominant Influence (ie: New York, Chicago, Los Angeles, San Francisco, Seattle, Boston)
Distribution Breakdown
|
CIRCULATION
25,000 |
|
Projected
Readership 1 (3.5)
87,500 |
CIRCULATION/DISTRIBUTION
Breakdown by %
| Salt Lake City | 60% |
| Park City | 30% |
| Provo/Orem/Sundance | 4% |
| Ogden/Davis County | 4% |
| St. George |
2% |
CIRCULATION
Breakdown by actual copy
| Salt
Lake City Area (direct mail/retail/subscription including Salt Lake City, Federal Heights, Holladay, Sandy, Provo, Orem, including selected Davis County zip codes & promotion) |
9,000 |
| Park
City (including Deer Valley-direct mail/subscriptions) |
4,000 |
| Outside
Salt Lake City (including St. George/Moab-direct mail/subscriptions) |
2,000 |
| Newsstand (projected sell-through) |
7,600 |
|
Select
Hotels |
2,400 |
1 3.5 readers per copies per MRI criteria
