Demographics
Readership Profile
| Sex |
. |
Marital
Status |
. |
| Male |
32% |
Married |
69% |
| Female |
68% |
Single |
32% |
| Age |
. |
Type
of Resident |
. |
| Under
35 |
11% |
4
Season/Utah |
77% |
| 35
to 49> |
38% |
Seasonal |
4% |
| 50
to 64 |
36% |
Non-Salt
Lake |
19% |
| 65
+ |
15% |
. |
. |
| Household
Income |
. |
Residence |
. |
| Under
25,000 |
2.3% |
Own
home |
70% |
| $25,000
to $49,999 |
12.9% |
Rent
home |
3.6% |
| $50,000
to $74,999 |
19.8% |
Own
second home |
26.4% |
| $75,000
to $99,999 |
15.4% |
Average
home value |
$389,000 |
| $100,000
to $124,999 |
17.3% |
.
|
.
|
| $125,000
to $149,999 |
9.4% |
Adults |
. |
| $150,000
to $249,999 |
9.7% |
One |
24% |
| $250,999
to $499,999 |
7.3% |
Two |
58% |
| $500,000
to $999,000 |
3.6% |
Three
or More |
18% |
| $1,000,000
and over |
2.3% |
Average
# of adults |
2.4 |
| Average
Household Income |
$146,500 |
.
|
.
|
| Net
Worth (Household) |
. |
Reader
Occupation (Employed) |
. |
| Under
$500,000 |
43.4% |
Professional/Manager |
51.8% |
| $500,000
to $999,999 |
28.7% |
Owner/Partner/CEO |
30.7% |
| $1,000,000
to $4,999,999 |
24.3% |
Middle
Manager/Sales |
17.5% |
| Over
$5,000,000 |
3.6% |
|
|
| Education |
. |
|
|
| Post
Graduate |
14.3% |
|
|
| College
Graduate |
40.8% |
|
|
| College/not
graduate |
36.6% |
|
|
| High
School graduate |
8.3% |
|
|
|
