“There’s
no place like home.”
We
can all relate to the immortal lines said by Dorothy in The Wizard of
OZ, as she closed her eyes and clicked those ruby slippers. After a lengthy
business trip, a wonderful holiday or just a long day at the office, what
we want is just to get back home. Home may be a two-room apartment in
Salt Lake City, a ranch in Southern Utah, a farm outside Logan, a castle
cabin in Deer Valley, or a palatial house with gardens in Federal Heights
or Holladay. Chances are, whatever home is to you—if you own it—it
is the most serious investment of your life. Home is more than just where
the heart is.
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It
is the American Dream.
While
it’s no secret that the attitudes of affluent Americans have
changed, they remain one of the hardest segments of society to reach
cost effectively. With unlimited resources available from an information-intensive
society, affluent men and women are living multifaceted lifestyles.
They have strong opinions about their environments, the arts and
entertainment. They have a serious work ethic. And they have well-defined
feelings about what the safe havens they return to at the end of
the day will be. Because they are well-educated and of means, their
opinions carry weight. They want to be informed consumers. These
individuals appreciate quality products and can respond with immediate
purchases.
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Utah
Homes & Garden
is an excursion into the state’s more sophisticated and upscale
personal environments. It is an intelligent voice, one written and
produced by an educated staff for a more demanding audience. Utah
Homes & Garden will reflect the taste level of its readers
with well-written articles, eye-catching graphic design and, particularly,
beautiful photographic layouts. It also considers our personal environments
from both a current and classical perspective, with a central philosophy
that strives to uncover the overlooked, underrated or ignored in
Utah.
Utah
Homes & Garden will be useful and compelling to a core readership
from their early thirties to late fifties. Except for health care,
this demographic spends more in each consumer category expenditure
than any other age group.
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Please
join us in celebrating living well in Utah, with a magazine that advertising
decision makers can use to cost-effectively influence a specific consumer
in an upscale marketplace four times a year.
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